Thursday, 16 June 2011

Handmade, with love.

You get out of life what you put in. - Vivienne Westwood
Dame Vivienne Westwood, one of the most influential fashion designers in Britain, is currently launching her latest Ethical Fashion Africa Collection.  Handmade in Nairobi, Kenya, the new collection has been produced in collaboration with The Ethical Fashion Programme. The collection uses recycled materials from advertisement banners, safari tents, electrical wiring and recycled aluminum which would otherwise end up in landfills.  All of the designs have been hand crafted by marginalised communities of women such as single mothers, widows, HIV/AIDS victims and those living in poverty.
The Ethical Fashion Programme supports over 7,000 women who live in extreme poverty but who have the desire to lift themselves out and improve their lives. The programme’s extensive network allows people access to a job and income that altogether benefits not only themselves, but the entire community.  It also gives people the opportunity to pay for school fees, medical care and other basic needs that may not have been accessible prior to the programme.  In the future, these skilled women will train the next generation of workers, building the economy and ultimately raising the standard of living in Kenya.

You can buy your Africa Collection bag here 

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